WWE Announces New NXT Brand & September Event

WWE wants take takeover Europe.

Over the last couple of weeks, a lot of questions have been asked about the NXT UK brand. They canceled all tv tapings for the brand going forward and we saw many of their wrestlers appear on NXT tv this week. Now we know what the plan is for WWE’s overseas NXT brand.

On Thursday WWE announced the formation of NXT Europe coming in 2023. No other plans were revealed on exactly what this brand will actually be, where it will be based out of and when in 2023 it will kick off.

WWE announced today that the NXT brand will grow internationally with the creation of an all-new NXT Europe, with the launch planned for 2023.

“Following the success of our live events and talent identification efforts throughout all of Europe, we believe this is the perfect time to expand NXT beyond the UK,” said Shawn Michaels, WWE Vice President of Talent Development Creative.

Launched in 2016, NXT UK has received critical acclaim and developed WWE main roster talent such as Rhea Ripley, Doudrop, Gunther and Butch. NXT Europe will reimagine the brand and its talent pipeline with a Pan European focus.

WWE also announced that on Sunday, September 4th at 4pm ET they will be running a World Collide event which will feature NXT and NXT UK Superstars. The last time WWE ran this event was back in January of 2020. That event saw NXT wrestlers taking on NXT UK wrestlers.

Prior to the debut of NXT Europe, Worlds Collide, a premium live event featuring NXT and NXT UK Superstars, will be presented live on Sunday, September 4 at 4 p.m. ET on Peacock in the United States and WWE Network everywhere else.

The interesting thing here with the Worlds Collide event is that it is taking place the day after Clash at the Castle and the same day as AEW All Out. If we look at the time this show is set to start then it should be ending right about the time All Out is slated to start so there should not be any overlap for fans looking to watch both shows.